Building the system around technology
Einovra helps organisations build, integrate and strengthen the wider systems that turn promising technologies into successful industrial projects.
Circular economy • Energy transition • Sustainable fuels • Advanced materials
Areas of expertise
Technical and Operational Readiness
Feedstock strategy and supply chains
Operational readiness and first-of-a-kind risk
Process economics and minimum economic throughput
Commercial and Market Access
Offtake strategy and market access
Commercialisation pathways
Business model and value capture
Regulatory and Policy
Standards, certification and regulation
Permitting and planning pathways
Policy, mandates and market mechanisms
Introduction
Seeing the bigger picture
Industrial projects are complex systems. Technology is only one part of the equation. Feedstock, markets, infrastructure, regulation, operations and commercial strategy all influence whether a project succeeds, and the interaction between them is often where the greatest opportunities and risks emerge.
Einovra was founded to bring those elements together through a systems integration approach. Rather than focusing on a single discipline, the methodology considers how the wider project works as an integrated system, exposing dependencies, challenging assumptions and strengthening the path towards successful delivery.
Einovra works with organisations at different stages of the journey, from early project assessment through to delivery and execution, providing independent technical and commercial support across the wider system.
Focus
Sectors and technology areas
Circular economy and resource recovery
Plastics and tyre recycling
Chemical and advanced recycling
Thermochemical conversion
Sustainable fuels and bioenergy
Advanced and bio-based materials
Energy transition technologies
Industrial decarbonisation
Appraoch
The methodology
Commercial deployment is shaped by six connected domains: feedstock, market access, infrastructure, regulation, operations and commercialisation strategy.
The Einovra Commercial Deployment Methodology provides a structured way to assess those domains together, understand how they interact, and identify the questions that will determine whether a project succeeds in practice.
Systems
integration
Feedstock
Offtake and
Market Access
Infrastructure
Commercialisation
Strategy
Operational Economics
Regulation
and Policy
Audience
Who I work with
Technology developers
Project developers and scale-up businesses
Investors and funding organisations
Public bodies, innovation programmes and accelerators
Corporates evaluating partnerships, feedstocks and market opportunities
Organisations requiring specialist technical and commercial support
Let’s start a conversation.
If you’re developing a new technology, evaluating an opportunity or navigating a complex industrial project, I’d be happy to discuss how I can help.
Based in Edinburgh, working across the UK and internationally.